Marketing Manager

About the role

Al-Habbar Technologies is seeking a Marketing Manager to lead the creation and execution of strategic marketing plans that drive brand awareness and generate qualified leads for its software and mobile app development services. The role works closely with leadership, sales, design, and development teams to deliver impactful campaigns across local and international markets.

Key responsibilities

• Develop and execute comprehensive marketing strategies aligned with business goals.
• Create quarterly and annual marketing plans with clear objectives, budgets, timelines, and KPIs.
• Plan and manage digital campaigns across social media, search engines, email, and paid advertising.
• Generate high‑quality leads for software development, web development, mobile applications, and digital services.
• Build and maintain brand identity across all channels.
• Collaborate with designers and content creators to produce engaging marketing materials.
• Coordinate product launches, promotional campaigns, and company events.
• Analyze campaign performance using analytics tools and provide actionable recommendations.
• Conduct market research and competitor analysis to identify trends and growth opportunities.
• Manage online presence, including website content and social media platforms.
• Work closely with the sales team to improve lead generation and conversion strategies.
• Prepare regular marketing reports and present insights to management.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Proven marketing experience, preferably in the technology or software industry.
• Strong understanding of digital marketing, branding, and lead generation.
• Excellent project planning, organizational, communication, and leadership skills.
• Ability to work in a fast‑paced, cross‑functional environment.

Required skills

• Social media marketing
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Email marketing
• Paid advertising platforms
• Marketing analytics tools