Marketing & Communications (MarCom) Supervisor

About the role

The Marketing & Communications (MarCom) Supervisor will lead the visual and verbal identity of ZainCash, shaping how the brand is perceived across all touchpoints. You will work closely with cross‑functional teams to create compelling campaigns that resonate with MENA audiences.

Key responsibilities

• Own and continuously evolve ZainCash’s visual identity, including logo system, typography, colour palette, imagery and tone of voice, while keeping brand guidelines up to date.
• Art‑direct end‑to‑end campaigns – from concept and key visual creation to rollout across digital, product, offline and event channels.
• Design and oversee production of marketing assets such as social media creatives, motion graphics, presentations and print materials.
• Direct the visual aspects of video and podcast content, including treatments, thumbnails, short‑form clips and editing standards.
• Brief, review and raise the quality of work delivered by in‑house designers, agencies and production partners.
• Write and review copy for captions, announcements and campaign messaging.

Required profile

• Minimum 5 years of experience in design, brand or creative marketing, with at least 2 years in a leadership role.
• Strong portfolio showcasing brand and campaign design work.
• Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and Figma.
• Proven experience building or refreshing brand guidelines and design systems.
• Experience art‑directing shoots and managing creative agencies and production budgets.
• Excellent written and verbal communication skills in Arabic and English.
• Fintech or technology background and an understanding of MENA social and content trends are a strong plus.

Required skills

• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign
• Adobe After Effects
• Figma