Junior Performance Marketing

About the role

Baly, Iraq’s leading super‑app, is looking for a Junior Performance Marketing professional to join its Marketing team. You will support the planning, execution, and optimisation of paid acquisition campaigns across major digital platforms, helping to drive user growth and business performance.

Key responsibilities

• Assist in setting up, launching and optimising paid campaigns on Meta Ads, Google Ads, TikTok Ads and other platforms.
• Support audience targeting, budget allocation and daily campaign monitoring.
• Prepare regular performance reports and analyse metrics such as CPA, CTR, CPI, CAC, ROAS, installs and conversions.
• Conduct A/B testing on creatives, audiences, messaging and landing pages, and provide optimisation recommendations.
• Collaborate with Creative, Design, Product and Marketing teams to develop new advertising assets.
• Maintain campaign documentation, performance dashboards and reporting trackers.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Engineering, Economics or a related field.
• 0–2 years of experience in digital, performance or growth marketing, or relevant internships.
• Analytical mindset, detail‑oriented and eager to learn in a fast‑paced environment.

Required skills

• Meta Ads
• Google Ads
• TikTok Ads
• A/B testing

What we offer

• Opportunity to work with a fast‑growing tech company backed by Rocket Internet.
• Hands‑on experience across multiple digital channels.
• Collaborative environment with cross‑functional teams.