Growth and Engagement Expert - Digital Platforms

About the role

Zain Iraq is hiring a Growth and Engagement Expert for its Digital Platforms team. The role owns the operational execution of the marketing technology and engagement stack, and all acquisition and lifecycle activity running on it. It turns platform investment into commercial output: designing trigger-based lifecycle journeys, running acquisition campaigns across digital properties, and driving monthly active users, retention and direct monetization.

Key responsibilities

• Own the day-to-day operation, configuration and administration of the customer engagement stack across digital platforms, and exploit its full capability.
• Maintain integration health between engagement, attribution and analytics platforms, and manage platform and vendor relationships.
• Design, build and launch personalized, trigger-based lifecycle journeys, and own the engagement calendar to avoid message fatigue and channel conflict.
• Build and maintain audience segments, and run onboarding, activation, retention, reactivation and win-back programs based on performance.
• Own the acquisition strategy, set channel priorities and targets, hold paid media performance to account and direct budget reallocation.
• Own app store optimization (metadata, creative, store conversion) and use attribution data to assess channel and campaign performance.
• Own growth targets (MAU, retention, churn reduction, conversion) and identify monetization opportunities.
• Maintain an experiment backlog, report campaign performance in commercial terms, and work with analytics, product and wider marketing teams.

Required profile

• Bachelor's degree in Marketing, Business, Communications, Statistics or a related discipline.
• 5+ years of experience in Growth Marketing, CRM, Lifecycle Marketing and Digital Acquisition for mobile apps and web platforms.
• Experience in high-volume consumer businesses such as telecom, fintech or e-commerce.

Required skills

• Marketing automation, customer segmentation, customer journeys, paid acquisition, mobile attribution and App Store Optimization (ASO).
• Hands-on experience with MoEngage, Braze, CleverTap, Adjust, AppsFlyer, Google Ads, Meta Ads and TikTok Ads.
• Data-driven experimentation, budget optimization and performance analysis using CPA, LTV and ROI.

To apply, candidates submit a resume/CV, a passport-size photograph and proof of highest education qualification through the Zain careers application.