Digital Marketing Specialist

About the role

We are seeking a Digital Marketing Specialist to lead and execute digital activities across social media platforms for our agency and its clients. The role translates approved marketing strategies into measurable results while maintaining brand consistency and meeting performance targets.

Key responsibilities

• Implement approved digital marketing strategies.
• Create and adapt engaging content for various platforms and client needs.
• Manage daily operations of social media accounts (Facebook, Instagram, TikTok, etc.).
• Schedule and publish content according to content calendars.
• Monitor engagement, messages, and comments following client guidelines.
• Track and analyze performance metrics such as reach, engagement, growth, and conversions.
• Prepare weekly (on request) and monthly performance reports.
• Coordinate with Art Directors, Copywriters, and Media Buyers to ensure alignment.
• Ensure all content is approved before publishing.
• Stay updated on digital trends and recommend performance improvements based on data.

Required profile

• Strong understanding of social media platforms and digital marketing.
• Ability to analyze data and turn insights into actionable recommendations.
• Good communication and teamwork skills.
• Creativity combined with a performance‑focused mindset.

Required skills

• Facebook
• Instagram
• TikTok
• Social media analytics