Digital Marketing Manager
Mindfield Resources · Bagdad
Job description
About the role
The company is seeking a Digital Marketing Manager to build and strengthen CRM and digital marketing capabilities across a large, multi‑category consumer business.
Key responsibilities
- Define and execute the CRM, digital marketing and consumer engagement roadmap.
- Improve customer‑data capture, segmentation and profiling for targeted engagement.
- Build measurable CRM campaigns and customer journeys across the consumer lifecycle.
- Lead paid, owned and CRM channel initiatives focused on acquisition, conversion and ROI.
- Strengthen e‑commerce and direct‑to‑consumer capabilities and grow digital sales.
Required profile
- Strong experience across CRM and digital marketing, ideally within FMCG, food or beverages.
- Hands‑on experience building or significantly developing CRM capabilities.
- Experience managing external digital, media or technology partners and agencies.
Required skills
- CRM strategy and implementation
- Customer data segmentation and lifecycle marketing
- Performance marketing (acquisition, conversion, ROI optimization)
- Marketing automation platforms
- Analytics and KPI reporting
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Published 7 hours ago
Expires 1 month from now
12 views · 0 interested
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Mindfield Resources
Bagdad