Digital Marketing Lead – Erbil

About the role

We are looking for a dynamic Digital Marketing Lead to shape and execute our multi‑channel digital strategy in Erbil. The role will drive user acquisition, activation and retention across social platforms and display networks while ensuring brand consistency.

Key responsibilities

• Design, execute and oversee end‑to‑end digital marketing campaigns across Instagram, Facebook, LinkedIn, TikTok and display channels.
• Define, manage and optimise the digital marketing budget to maximise ROI, lower CPA and meet key business KPIs.
• Lead the creation of localized, engaging content for website, mobile app and social channels.
• Continuously evaluate and optimise brand presence, ensuring clear messaging and aligned visual identity.
• Establish and monitor performance metrics (conversion rates, CAC, LTV, engagement) and produce data‑driven reports for senior management.
• Partner with Product, Commercial and Customer Support teams to launch new features, promotions and go‑to‑market campaigns.
• Supervise and mentor the internal digital marketing team and manage external agency relationships.

Required profile

• Minimum 5 years of digital marketing experience in a B2C environment.

Required skills

• Instagram
• Facebook
• LinkedIn
• TikTok