Cash Van Supervisor

About the role

The Cash Van Supervisor supervises daily Cash Van Sales operations across an assigned region, ensuring sales, coverage and collection targets are met. The role covers field team performance, route execution, cash handling and fleet utilization, while driving sales growth and market penetration through team supervision, field coaching and cross-functional coordination.

Key responsibilities

• Execute approved sales plans and achieve daily and monthly sales, coverage and collection targets.
• Supervise Cash Van Sales Representatives, monitor their performance and ensure compliance with targets and routes.
• Monitor key KPIs such as sales achievement, active customer coverage, strike rate, average drop size and collection efficiency.
• Ensure effective route execution, customer visit frequency, van loading and daily sales operations.
• Conduct regular field visits and joint market rides to coach sales representatives.
• Monitor daily cash collections, COD compliance, cash reconciliation and timely deposits with Finance.
• Coordinate with Warehouse and Fleet teams on stock availability, vehicle readiness and timely dispatch.
• Monitor fuel consumption, vehicle utilization, maintenance schedules and fleet safety compliance.
• Oversee promotions, merchandising, POSM allocation and approved product assortments.
• Track market trends, competitor activity and customer feedback, and prepare regular sales and operational reports with corrective actions.
• Ensure team discipline, attendance, training and policy compliance.

Required profile

• Bachelor's degree in Business Administration, Marketing, Sales or a related field.
• 3-5 years of FMCG sales experience, preferably in Cash Van Sales or Route-to-Market operations.
• At least 1-2 years of supervisory experience.
• Native or fluent Arabic; very good English and Kurdish.

Required skills

• Sales handheld systems and SAP ERP (SD and Sales & Collections).
• Familiarity with GPS tracking and route monitoring systems.
• Good MS Excel and reporting skills.
• Knowledge of FMCG distribution, DSD and Cash Van Sales, route planning, cash collection and fleet utilization.