Brand Manager – Consumer Goods

About the role

The Brand Manager will drive consumer demand and execute the brand’s strategy in close collaboration with the Business Manager. This role oversees brand portfolio, pricing, advertising, promotions, and budget allocation to meet sales targets.

Key responsibilities

• Communicate with the supplier on orders, sales, promotions, and new launches to grow market share and profitability.
• Analyze sales, stock, and profitability data to identify growth opportunities and corrective actions.
• Set and update the yearly business plan, monitor top‑line performance, and ensure alignment with the Business Manager.
• Conduct market research, monitor competitors, and prepare weekly/monthly performance reports.
• Forecast future orders with the Demand Planning Unit and manage selling stock levels.
• Plan and execute marketing activities, brand events, influencer activations, and PR initiatives using approved A&P budgets.
• Collaborate with CRM, Brand Coordinator, and Operations Supervisor on customer acquisition, merchandising, and sales targets.
• Oversee e‑commerce execution, coordinate digital product launches, and monitor online KPIs.

Required profile

Required skills

What we offer