Marcom Director

About the role

The Marketing Communications (MarCom) Director develops and executes the organization's integrated marketing, branding, communications and customer engagement strategy. The role drives brand positioning, corporate reputation, market awareness, lead generation support and commercial growth across all business units, products and services, ensuring marketing initiatives align with commercial objectives.

Key responsibilities

• Develop and execute the annual marketing and communications strategy, set brand positioning and value proposition, and advise executive leadership on branding and market trends
• Own corporate brand identity, guidelines and messaging, manage brand architecture across products, services and subsidiaries, and ensure consistent brand representation
• Lead integrated marketing campaigns across digital, traditional and field channels, build customer acquisition and lead generation programs, and measure campaign effectiveness and ROMI
• Develop corporate communication plans, manage media relations, press releases and corporate events, plan crisis communication and strengthen corporate reputation
• Lead digital marketing strategy (website, social media, SEO, SEM, email, content), monitor customer sentiment and use analytics to improve acquisition and engagement
• Partner with Commercial, Sales, Operations and Product teams, develop sales enablement materials and support channel partners and distributors
• Lead and mentor the MarCom team, manage agencies and vendors, set marketing policies and standards, and manage the departmental budget

Required profile

• Bachelor's degree in marketing, communications, business administration or a related field; Master's degree or MBA preferred
• 10+ years of progressive experience in marketing, communications, brand management or commercial marketing, with at least 5 years in a leadership role
• Experience in technology, telecommunications, ICT, digital services, commercial operations or B2B/B2C environments
• Proven experience managing large-scale marketing campaigns and brand transformation initiatives

Required skills

• Brand strategy, marketing communications, digital marketing and public relations
• Customer experience management, market research and analytics, campaign management and crisis communications
• Budget management and stakeholder management

To apply, submit your application through the company's careers page and mention the job title in the email subject.