Head of Marketing

About the role

The client, a leading regional FMCG organisation, seeks a Head of Marketing in Erbil to lead the marketing agenda and drive brand growth across the Iraqi market.

Key responsibilities

• Develop and execute marketing strategy and brand plans that reflect local consumer needs and market opportunities.
• Collaborate closely with commercial teams to strengthen brand performance and support innovation.
• Translate business priorities into effective marketing initiatives and new product launches.
• Lead the marketing function, shaping long‑term brand strategy and driving portfolio growth.

Required profile

• 10+ years of marketing experience in FMCG, with at least 5 years hands‑on experience in the Iraqi market.
• Proven track record of leading marketing functions and delivering business growth in competitive FMCG markets.
• Strong commercial acumen and ability to connect marketing investments to business performance.
• Experience leading innovation and new product development from concept to launch.
• Demonstrated leadership in building and guiding high‑performing marketing teams.
• Ability to influence senior stakeholders and work closely with commercial leadership.
• Based in Erbil or willing to relocate.