Senior Marketing Specialist

About the role

We are looking for a Senior Marketing Specialist to lead and execute integrated marketing initiatives for our organization in Baghdad. The role combines strategic planning with hands‑on management of both digital and traditional channels to drive brand awareness and business growth.

Key responsibilities

• Plan and execute integrated marketing campaigns across digital and traditional channels.
• Manage social media, website content, SEO/SEM, and email marketing activities.
• Conduct market research and competitor analysis.
• Coordinate with external agencies and media partners.
• Monitor campaign performance and provide data‑driven recommendations.
• Ensure brand consistency across all marketing materials and business units.

Required profile

• Bachelor's degree in Marketing, Business Administration, Media, or a related field.
• 5+ years of experience in digital and offline marketing.
• Excellent communication skills in Arabic and English.
• Experience in campaign management and performance analysis.

Required skills

• Social media management
• SEO/SEM
• Google Analytics
• Marketing automation tools
• Email marketing platforms