Commercial Development Lead (CDL) – Iraq

About the role

The Commercial Development Lead (CDL) is GTI’s dedicated commercial representative in Iraq. Reporting to the Commercial Development Manager in Dubai, the CDL drives the execution of GTI’s commercial strategy, works closely with the appointed distributor, and ensures alignment between headquarters’ objectives and market‑level actions.

Key responsibilities

• Execute GTI’s commercial strategy and annual business plan across Iraq, identifying growth opportunities in channels, regions and customer segments.
• Develop and implement market‑specific action plans to accelerate sales, distribution and market penetration.
• Monitor market trends, regulatory changes and competitor activity to spot opportunities and risks.
• Support new product launches and commercial initiatives in coordination with HQ.
• Build and maintain strong day‑to‑day relationships with distributor teams, conducting regular business reviews and tracking performance against objectives.
• Act as the primary communication channel between GTI and the distributor, ensuring timely issue resolution and initiative execution.
• Conduct market visits, evaluate route‑to‑market effectiveness, and recommend improvements to sales coverage and territory management.
• Monitor product availability, distribution metrics and trade‑related initiatives, supporting the deployment of merchandising, POS and promotional materials.
• Collaborate with GTI Marketing and Trade Marketing teams during campaign execution.

Required profile

• Proven experience in commercial strategy execution and business development within a B2B/B2C environment.
• Strong relationship‑building skills with distributors and channel partners.
• Ability to travel extensively (approximately 70% of domestic travel across Iraq, including KRG).
• Analytical mindset to monitor market trends, regulatory developments and competitive activities.
• Effective communication skills to serve as the bridge between headquarters and local teams.

Required skills