Shop Manager – Retail Store

About the role

The Shop Manager leads the daily operations of a Decathlon retail outlet, ensuring an excellent customer experience while driving sales and maintaining compliance with brand standards.

Key responsibilities

• Detect and report on customer needs, market trends and competitor activity.
• Greet customers, address inquiries and complaints, and foster loyalty.
• Maintain up‑to‑date store licences, employee documents and compliance with local regulations.
• Oversee receiving, inventory management, cycle counts, stock movements and shrinkage control.
• Analyse sales performance, monitor top‑selling items and manage replenishment.
• Prepare staff schedules based on budgeted hours, traffic and sales targets.
• Log commercial and operational information on internal platforms promptly.
• Manage the allocated budget, monitor expenditures and report variances.
• Ensure store image, cleanliness, visual merchandising and compliance with brand standards.
• Produce KPI reports on sales, inventory and team productivity.
• Process customer orders and coordinate with warehouse to resolve issues.
• Recruit, train, motivate and evaluate the team, conducting daily briefings.

Required profile

• Proven experience in retail store management or a similar supervisory role.
• Strong analytical skills to interpret sales data and inventory metrics.
• Excellent communication and customer‑service orientation.
• Ability to manage budgets, schedules and compliance requirements.
• Leadership qualities to recruit, develop and motivate staff.

Required skills

• Fluency in English