Promoter Acquisition Analyst

About the role

The Promoter Acquisition & Activation Analyst will own the end‑to‑end promoter leads funnel, from generation and qualification to acquisition, activation, retention and reactivation. Working closely with Operations, Marketing, Sales, Product, Finance and HR, you will turn data into actionable insights that improve conversion rates and reduce acquisition costs.

Key responsibilities

• Monitor and analyse the full promoter acquisition funnel, identifying conversion opportunities and bottlenecks.
• Track and report core KPIs such as lead quality, conversion rates, acquisition cost, activation, productivity, retention and reactivation.
• Evaluate marketing campaigns, audience segmentation and acquisition channels to boost lead quality while lowering costs.
• Analyse Call Center and Sales performance, including agent productivity, sales conversion and interview effectiveness.
• Detect trends, root causes, fraud, duplicate cases and process gaps, providing actionable recommendations.
• Collect promoter feedback throughout the journey to support continuous improvement.
• Build and maintain dashboards, reports and forecasting models for strategic decision‑making.
• Collaborate with Product and Technology teams to define requirements and optimise digital acquisition tools.
• Support design and evaluation of incentive, referral and engagement programmes.
• Ensure data accuracy, KPI governance and consistent reporting across all promoter‑lead activities.

Required profile

• 1–3 years of experience in Business Analysis, Operations Analysis, Performance Analysis or a similar analytical role.
• Strong analytical and problem‑solving abilities.
• Excellent communication and stakeholder‑management skills.

Required skills

• Advanced proficiency in Microsoft Excel or Google Sheets.
• Experience with SQL.
• Familiarity with BI tools such as Power BI, Looker Studio, Superset or Tableau.

What we offer

• Opportunity to build a solid foundation in data analytics while tackling real business challenges.
• Collaboration with experienced cross‑functional teams.
• Support for professional growth and development in a data‑driven environment.