Senior Social Media & Performance Marketing Specialist

About the role

SIMApharma is seeking a seasoned Senior Social Media & Performance Marketing Specialist to drive its digital brand presence across the Kurdistan Region. The role combines paid media expertise with organic content strategy to acquire new customers and nurture existing ones.

Key responsibilities

• Design, launch, optimize and scale paid campaigns on Meta Ads Manager (Instagram & Facebook), Google Ads (Search, Display, Performance Max) and TikTok.
• Maintain social media editorial calendars and collaborate on creative assets that resonate with local audiences.
• Set up and manage tracking, conversion events and ROI analysis using GA4, Meta Pixel and Google Tag Manager.
• Operate the marketing stack – CRM, scheduling platforms and automation tools – to improve lead generation and retention.
• Conduct structured A/B testing on ad hooks, visuals and copy to boost CTR and ROAS.
• Produce regular performance reports covering CPA, ROAS and actionable recommendations.

Required profile

• Fluency in Kurdish and Arabic (written and spoken); English is a plus.
• Minimum 3 years of hands‑on experience managing paid media, preferably in pharma, healthcare, beauty or retail.
• Proven ability to budget, track performance and optimise campaigns for ROI.

Required skills

• Meta Ads Manager
• Google Ads
• Google Analytics 4 (GA4)
• Google Tag Manager
• Canva or Adobe Suite