Senior Marketing Specialist

About the role

Lead and execute marketing initiatives to boost brand awareness, acquire customers, and increase engagement and retention for a fast‑paced delivery and technology business.

Key responsibilities

• Develop, implement, and optimize multi‑channel marketing campaigns (digital, social, email, influencer partnerships, offline activations).
• Drive customer acquisition, retention, and engagement to increase app downloads and order frequency.
• Collaborate with Product, Operations, and Partnerships teams to align marketing strategies with business objectives.
• Conduct market research and competitor analysis to uncover trends and customer insights.
• Track, analyze, and report campaign performance, using data to refine future strategies.
• Lead content creation to ensure consistent, on‑brand messaging.
• Mentor junior marketing team members and foster a creative, high‑performance environment.

Required profile

• Bachelor’s degree in Marketing, Business, or related field.
• 2–3 years of relevant marketing experience.
• Proficiency in English, Arabic, and Kurdish.
• Strong PC skills and familiarity with marketing analytics tools.

Required skills

• Experience with digital platforms such as Instagram, TikTok, and Facebook.
• Knowledge of marketing analytics tools for performance tracking.