Digital Marketing Specialist

About the role

A leading marketing agency seeks a creative and results‑driven Digital Marketing Specialist to plan and execute digital campaigns, manage social media content, and analyse performance data.

Key responsibilities

• Plan, execute and manage digital marketing campaigns.
• Analyze digital platforms and monitor market and audience performance.
• Prepare and manage a monthly content calendar covering key events and occasions.
• Schedule and publish content across social media platforms.
• Monitor campaign performance and provide data‑driven recommendations for improvement.

Required profile

• 2+ years of experience in digital marketing, social media or a similar role.
• Strong understanding of digital marketing strategies and social media platforms.
• Hands‑on experience managing and executing digital campaigns.
• Ability to create and manage content calendars aligned with campaigns and events.
• Strong analytical skills to interpret performance data.
• Excellent communication, creativity and attention to detail.
• Ability to handle multiple tasks in a fast‑paced agency environment.

Required skills

• Familiarity with digital marketing tools, analytics platforms and social media management tools.
• Good understanding of social media content publishing and audience engagement.
• Knowledge of current digital marketing trends and best practices.