Digital Marketing Specialist

About the role

Health360 is seeking a results‑driven Digital Marketing Specialist to lead and optimise paid advertising efforts across Meta and Google platforms. You will work on‑site in Baghdad, collaborating with the marketing team to deliver high‑impact campaigns that support the company’s growth objectives.

Key responsibilities

• Plan, launch and manage paid advertising campaigns on Meta (Facebook/Instagram) and Google Ads.
• Continuously optimise campaigns to maximise ROI and meet performance targets.
• Write compelling ad copy, captions and marketing messages tailored to target audiences.
• Analyse campaign data, generate regular performance reports and provide actionable insights.
• Develop creative concepts for ads and social‑media content.
• Set up and manage audience segmentation, remarketing and retargeting strategies.

Required profile

• Proven experience managing paid digital advertising campaigns.
• Strong knowledge of Meta Ads Manager and Google Ads platforms.
• Excellent copywriting and marketing communication abilities.
• Data‑driven mindset with the ability to interpret metrics and make performance‑based decisions.
• Portfolio or examples of previous campaigns with measurable results.

Required skills

• Meta Ads Manager
• Google Ads