Country Marketing Manager - JLR Brands, Iraq

About the role

Sardar Trading Agencies, representing Jaguar Land Rover (JLR) brands in Iraq, is looking for a Country Marketing Manager based in Baghdad/Erbil. The role leads, develops and executes the country marketing strategy for JLR brands, aligning with regional and global brand standards and the company's business objectives. It covers brand positioning, customer engagement, product launches, integrated campaigns and a consistent premium brand experience across all channels.

Key responsibilities

• Develop and implement the annual Country Marketing Strategy and plan, and lead marketing for the JLR house of brands (Range Rover, Defender, Discovery, Jaguar).
• Plan and run the annual marketing calendar (product launches, campaigns, events, digital, CRM, PR, customer engagement).
• Manage integrated communications across digital, social media, advertising, PR, CRM, events and other channels, in line with JLR corporate identity and brand guidelines.
• Prepare, control and monitor the annual marketing budget; monitor market conditions, competitors and brand positioning and advise senior management.
• Work with Sales, Aftersales and Customer Experience, and manage marketing agencies and external suppliers.
• Plan and oversee customer events, experiential marketing, sponsorships and brand activations; track KPIs, campaign performance, lead generation and ROI.
• Report regularly to senior management and JLR regional representatives, and adapt global campaigns to local needs.
• Lead, coach and develop the Marketing Team, set objectives and monitor performance.

Required profile

• Bachelor's degree in Marketing, Business Administration, Communications or a related field; a master's degree, MBA or professional qualification is an advantage.
• Minimum 10 years of progressive marketing experience, preferably in automotive, luxury or premium retail; 5-7 years in a managerial or senior leadership role.
• Experience managing marketing strategies, budgets, agencies, digital marketing, CRM, product launches and major events; experience with automotive distributors, importers or international brand principals is highly preferred.
• Fluent English, written and spoken; Arabic preferred.