Senior Social Media Ads Specialist

About the role

We are seeking a Senior Social Media Ads Specialist to lead our paid advertising efforts and shape campaign strategy across major digital platforms. The role involves planning, launching, and continuously optimizing high‑performing ad campaigns to drive growth.

Key responsibilities

• Design and execute paid social media campaigns on Meta, TikTok, and Google platforms.
• Manage end‑to‑end campaign lifecycle, from setup to performance monitoring.
• Analyze metrics, adjust targeting and creative elements to improve ROI.
• Collaborate with creative teams to develop compelling ad concepts.
• Maintain detailed reporting and provide insights for future strategies.

Required profile

• Minimum 3 years of hands‑on experience in paid social advertising.
• Full‑time availability based in Erbil.
• Proven ability to build, manage, and optimize campaigns for performance and growth.
• Strong understanding of audience targeting, ad optimization, and performance analysis.
• Creative mindset with optional content writing or copywriting experience.

Required skills

• Meta Suite
• Meta Ads Manager
• TikTok Ads
• Google Ads