Marketing Manager – Iraq (Erbil)

About the role

Feel22, a fast‑growing beauty e‑commerce platform in the MENA region, is seeking a Marketing Manager to lead its Iraq operations from Erbil. You will own the end‑to‑end marketing strategy, driving brand awareness, acquisition and retention across digital, social and performance channels.

Key responsibilities

• Plan and execute the full marketing calendar for the Iraq market.
• Develop and manage paid media campaigns on Meta, Google, TikTok and other platforms.
• Provide creative direction and ensure brand consistency across all content.
• Design and run influencer programs, from sourcing to performance tracking.
• Oversee social media and content strategy on TikTok, Instagram and Snapchat.
• Optimize app and website marketing, including product page quality, SEO and catalog management.
• Report campaign performance on a weekly, monthly and initiative basis.
• Lead and develop the local marketing team.
• Coordinate with commercial, operations and regional marketing teams.
• Plan and execute brand activations, pop‑ups and consumer events across Iraq.
• Represent the brand at trade, vendor and partner events.

Required profile

• 4–7 years of e‑commerce or digital marketing experience, with at least 2 years in a managerial role.
• Strong knowledge of the Iraqi beauty market, consumer behavior and local dialect.
• Analytical mindset – able to interpret data, identify issues and act quickly.
• Fluent in Arabic and English; Kurdish is a plus.

Required skills

• Shopify
• Meta Ads Manager
• Google Ads Manager
• Google Analytics
• Google Search Console
• TikTok Ads