Digital Marketing Specialist

About the role

Moonline Travel is seeking a Digital Marketing Specialist to enhance its online presence in the travel and cycling sector. You will combine data analysis, content creation, and campaign management to attract and engage audiences across web and social platforms.

Key responsibilities

• Analyse digital data, produce performance reports and recommend website optimisation.
• Create and optimise website and social media content, including blogs, videos, graphics and podcasts.
• Publish posts, stories and reels on social channels, maintaining a consistent brand voice.
• Assist in website management and upkeep.
• Implement and monitor performance metrics, delivering regular internal reports.
• Develop and execute SEO, SEM, keyword research and on‑page optimisation strategies.
• Plan, create and manage digital advertising campaigns using Google Ads and track results with Google Analytics.
• Support email marketing campaigns, design templates and manage subscriber lists.
• Maintain a digital calendar for all marketing activities and ensure cross‑team alignment.
• Identify target audiences, innovate new marketing platforms and drive traffic to company pages.

Required profile

• Bachelor’s or master’s degree in Marketing, Business Administration or a related field.
• At least 2 years of experience in digital marketing.
• Google Ads and Google Analytics certifications.
• Strong organisational skills with attention to detail.
• Excellent written and verbal communication abilities.
• Willingness to learn emerging digital trends and tools.

Required skills

• SEO and SEM
• Google Ads
• Google Analytics
• Keyword research and on‑page optimisation
• UX design principles
• Email marketing
• Social media management