Brand Manager

About the role

The Brand Manager builds consumer demand, develops and implements the brand strategy and executes marketing plans to meet sales targets, working closely with the Business Manager. The role covers the brand portfolio, pricing, advertising, promotions and budget allocation according to the supplier's guidelines and overall strategy.

Key responsibilities

• Communicate with the supplier on orders, sales, promotions and new product launches, and analyse sales, stock and profitability to recommend corrective actions.
• Develop the annual brand business plan, forecast orders with the Demand Planning Unit, and prepare weekly and monthly performance reports.
• Develop, review and implement marketing plans, manage brand events, influencer activations and PR, and measure the ROI of promotional and media activities.
• Work with the CRM team and Brand Coordinator on customer acquisition, retention and loyalty, and with the Operations Supervisor on merchandising updates.
• Resolve business issues and complaints, support gift-with-purchase programmes and special events, and monitor retail KPIs such as sales, conversion rate and traffic.
• Assess and run the e-commerce plan, coordinate digital launches, and monitor e-commerce KPIs such as conversion rate, average order value and customer acquisition cost.
• Manage and coach the team, oversee performance appraisals, delegate to the Brand Coordinator and support career development.
• Analyse customer, sales and market data with business intelligence tools and dashboards, tracking performance by category, SKU and channel.

Required profile

• Bachelor's degree in Business Administration, Marketing or a related field; an MBA is an advantage.
• 3-5 years of experience in a similar position, preferably in the beauty industry.
• Fluency in English and Arabic; Kurdish is an advantage.

Required skills

• Strong analytical skills and business acumen.
• Excellent communication, interpersonal and presentation skills.
• Proficiency in Microsoft Office.
• Good understanding of brand building and distribution channel development.