Senior Media Manager – Baghdad

About the role

The Senior Media Manager will lead the planning, execution and optimisation of multi‑channel media campaigns for key client brands in Baghdad. Reporting to the regional media lead, you will ensure media strategies are data‑driven, cost‑effective and aligned with overall marketing objectives.

Key responsibilities

• Develop and implement comprehensive media strategies across digital, social, print, broadcast and out‑of‑home channels.
• Plan, execute and continuously optimise paid, earned and owned media campaigns.
• Allocate and manage media budgets to maximise ROI while adhering to overall marketing spend.
• Track performance metrics, produce regular reports and provide actionable recommendations.
• Build and maintain relationships with media vendors, influencers and advertising agencies.
• Collaborate with content creators, designers and internal teams to ensure media assets reflect brand voice.
• Support crisis communication and reputation management when required.

Required profile

• Minimum 5 years of experience in media planning and buying, preferably within an agency or global media network.
• Proven track record of managing large‑scale media budgets and delivering measurable results.
• Strong analytical mindset with ability to interpret data and translate insights into strategy.
• Excellent communication and stakeholder‑management skills.

Required skills

• Media planning
• Media buying
• Budget allocation
• Performance analytics