Senior Media Manager – Baghdad

About the role

Mindshare, a leading WPP Media brand, is seeking a Senior Media Manager to lead the planning, execution and optimisation of multi‑channel media campaigns in Baghdad. The role will drive brand awareness, engagement and conversion for client portfolios, working closely with internal creative teams and external media partners.

Key responsibilities

• Develop and implement comprehensive media strategies across digital, social, print, broadcast and other channels.
• Plan, execute and optimise campaigns across paid, earned and owned media.
• Collaborate with content creators, designers and other stakeholders to ensure media assets align with brand voice and objectives.
• Allocate and manage media budgets to maximise ROI while adhering to overall marketing spend.
• Track, analyse and report performance metrics, providing recommendations for continuous improvement.
• Build and maintain relationships with media outlets, influencers and advertising agencies.
• Support crisis communication and reputation management through media channels as needed.

Required profile

• Proven experience in planning, executing and optimising media campaigns across traditional and digital channels.
• Ability to manage media budgets and vendor relationships effectively.
• Strong analytical mindset for tracking performance metrics and deriving insights.
• Excellent collaboration skills to work with internal creative teams and external partners.

Required skills