Marketing Manager

About the role

We are seeking a versatile Marketing Manager who will drive the growth of our inbound sales channels. You will own the end‑to‑end execution of advertising campaigns, manage the marketing budget, and ensure all materials align with our brand identity.

Key responsibilities

• Develop and implement strategies to increase qualified traffic and brand awareness.
• Design, launch, and manage organic and paid acquisition campaigns across channels such as content, PPC, events, social media, and lead generation.
• Create engaging website and blog content that attracts and converts target audiences.
• Build and nurture strategic relationships with industry partners, agencies, and vendors.
• Prepare, monitor, and allocate the marketing budget on a quarterly and annual basis.
• Oversee the production and approval of all marketing collateral, from digital banners to printed brochures.
• Measure, analyze, and report on campaign performance, adjusting tactics based on consumer behavior insights.

Required profile

• Proven experience in multi‑channel marketing and audience targeting.
• Hands‑on expertise with web analytics tools and a data‑driven mindset.
• Strong numerical literacy and ability to work with spreadsheets.
• Creative flair for copywriting and visual communication.
• Up‑to‑date knowledge of online marketing trends and best practices.
• BSc/MSc in Marketing or a related field.
• Fluency in English, Arabic, and Kurdish.

Required skills

• Google Analytics
• NetInsight
• Omniture
• WebTrends
• Facebook Ads
• Google Adwords
• Excel