Head of Marketing / Marketing Manager – Family Mall Duhok

About the role

We are seeking a dynamic Head of Marketing / Marketing Manager to lead all marketing activities for Family Mall Duhok, a premier shopping destination in the region. You will shape and execute strategies that boost visitor traffic, enhance tenant performance, and strengthen the mall’s market position.

Key responsibilities

• Develop and execute the annual marketing strategy and plan aligned with business objectives.
• Plan and manage promotional campaigns, seasonal activations, events, and customer engagement programs to drive footfall and sales.
• Lead digital marketing, social media, CRM, content marketing, and customer communication initiatives.
• Monitor market trends, customer insights, competitor activities, and consumer behavior to identify growth opportunities.
• Build and maintain strong relationships with tenants, agencies, media partners, sponsors, and local stakeholders.
• Collaborate with Leasing, Operations, and Commercial teams to support occupancy and revenue goals.
• Manage the marketing budget, track expenditures, and measure campaign ROI.
• Oversee branding, public relations, visual communication, and corporate identity standards.
• Track and analyze all marketing initiatives through data‑driven reporting.
• Lead and develop the local marketing team and external partners.

Required profile

• Bachelor's degree in Marketing, Business Administration, Communications or a related field.
• Minimum 5 years of marketing leadership experience within shopping malls, retail destinations, mixed‑use developments or retail brands.
• Proven track record of creating successful footfall‑driving campaigns, events and customer engagement programs.
• Strong understanding of digital marketing, social media management, CRM and marketing analytics.
• Experience managing marketing budgets and agency relationships.
• Excellent stakeholder management and communication skills.
• Experience in Iraq or the broader Middle East region is a plus.

Required skills

• Digital marketing, social media management and CRM platforms.
• Marketing analytics and data‑driven reporting.
• Microsoft PowerPoint and Excel.