Growth Specialist – Groceries

About the role

The Growth Specialist – Groceries will drive customer acquisition, activation, retention, frequency and overall order growth for Baly's grocery business. Working closely with Marketing, Commercial, Product, Operations, Finance and Data teams, the role balances growth initiatives (≈80%) with project management (≈20%).

Key responsibilities

• Support the development and execution of Baly Groceries' growth strategy.
• Identify opportunities to increase orders, active customers, frequency, retention and GMV.
• Own and execute initiatives across the customer funnel, from acquisition to repeat purchase.
• Analyze customer behavior, cohorts, conversion funnels, basket size, churn and retention to uncover growth levers.
• Develop and run activation, retention and reactivation campaigns for new, existing and churned users.
• Collaborate with Marketing on CRM, push notifications, in‑app communication, acquisition campaigns and segmentation.
• Work with Commercial and Category teams to design offers, promotions and growth campaigns.
• Partner with Product to improve conversion, discovery, search, cart and checkout experiences.
• Plan and execute growth experiments and A/B tests, measure results and scale successful actions.
• Monitor competitor activity, pricing, promotions and market trends.
• Produce regular growth reports with insights, performance metrics and actionable recommendations.
• Track ROI, acquisition cost, promotional spend and incremental impact to ensure commercial sustainability.
• Assist the Director of Groceries in managing strategic cross‑functional projects, translating initiatives into clear action plans, timelines and deliverables.
• Coordinate with Commercial, Supply Chain, Operations, Product, Marketing, Finance and Technology teams for project execution.
• Support business reviews, management updates, presentations and project documentation.
• Identify project risks, dependencies and delays, escalating proactively when needed.
• Contribute to market research, competitor benchmarking and business analysis for strategic initiatives.

Required profile

• Bachelor's degree in Business Administration, Marketing or a related field.

Required skills