Digital Marketing Lead

About the role

The Digital Marketing Lead will shape and execute multi‑channel digital strategies that drive user acquisition, activation and retention across our B2C portfolio. Reporting to senior management, you will own the end‑to‑end campaign lifecycle and ensure brand consistency across all digital touchpoints.

Key responsibilities

• Design, launch and optimise multi‑channel campaigns on Instagram, Facebook, LinkedIn, TikTok and display networks.
• Manage the digital marketing budget, aiming to lower CPA and maximise ROI while meeting key business KPIs.
• Lead the creation of localized, engaging content for websites, mobile apps and social channels.
• Monitor performance metrics such as conversion rates, CAC, LTV and engagement, producing data‑driven reports for senior leadership.
• Collaborate with Product, Commercial and Customer Support teams to roll out new features, promotions and go‑to‑market initiatives.
• Supervise and mentor the internal digital marketing team and coordinate external agencies for creative, media buying and production.

Required profile

• Minimum 5 years of digital marketing experience in a B2C environment.
• Proven track record of managing budgets and delivering measurable ROI.
• Strong analytical mindset with ability to translate data into actionable insights.
• Excellent cross‑functional collaboration and team‑leadership skills.

Required skills

• Instagram
• Facebook
• LinkedIn
• TikTok