Business Analyst – Digital Voucher Platform

About the role

Baly Cards is expanding rapidly and needs a Business Analyst to drive growth and optimisation of its digital voucher business across telecom, internet, gaming and other digital services. You will work closely with Business Intelligence, Product, Commercial and Operations teams to turn data into actionable insights that support strategic decisions.

Key responsibilities

• Build and maintain dashboards and reports to monitor Baly Cards performance.
• Define, validate and track key business metrics and KPIs.
• Analyse operational, commercial and customer‑behaviour trends.
• Conduct cohort and funnel analysis to uncover growth opportunities.
• Produce weekly and monthly business performance reviews.
• Investigate failed orders and performance gaps, identify root causes and propose recommendations.
• Collaborate with cross‑functional teams to translate business needs into analytical solutions.
• Use AI tools (ChatGPT, Claude, Cursor, Copilot) to generate SQL queries, summarise datasets and automate reporting.

Required profile

• Bachelor’s degree in Business, Data Analytics, Statistics, Engineering or a related field.
• Strong analytical and problem‑solving abilities.
• Fluent in Arabic and English, both written and spoken.
• Comfortable working in a fast‑paced, data‑driven environment.

Required skills

• Proficiency in SQL (joins, CTEs, aggregations, filtering).
• Experience with BI tools such as Tableau, Power BI, Looker, LightDash or Metabase.
• Advanced Excel / Google Sheets (pivot tables, lookups, formulas, charts).
• Daily use of AI‑powered analytics tools (ChatGPT, Claude, Cursor, Copilot).