Country Marketing Manager

About the role

The Country Marketing Manager will lead, develop and execute the marketing strategy for Jaguar Land Rover brands across Iraq, aligning with regional and global standards and supporting the company’s business objectives. The role focuses on strengthening brand positioning, driving customer engagement, and delivering premium experiences across all marketing channels.

Key responsibilities

• Develop and implement the annual Country Marketing Strategy and Marketing Plan in line with JLR regional and global direction.
• Lead marketing activities for the JLR House of Brands (Range Rover, Defender, Discovery, Jaguar) ensuring consistent positioning.
• Create and manage the annual marketing calendar covering product launches, campaigns, events, digital activities, CRM initiatives and PR.
• Plan and execute new vehicle and product launches in coordination with JLR regional teams and internal departments.
• Manage integrated marketing communications across digital, social media, advertising, PR, CRM, events and other channels.
• Control the annual marketing budget, ensuring effective allocation and utilization of expenditures.
• Monitor market conditions, customer trends, competitor activities and provide recommendations to senior management.
• Collaborate with Sales, Aftersales, Customer Experience and other departments to align marketing activities with commercial objectives.
• Oversee marketing agencies and external suppliers, ensuring quality and timely delivery.
• Track marketing KPIs, campaign performance, lead generation and ROI, and prepare regular performance reports.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Communications or related field; Master’s/MBA is a plus.
• Minimum 10 years of progressive marketing experience, preferably in automotive or luxury premium sectors.
• At least 5–7 years in a managerial or senior leadership role.
• Proven experience managing marketing strategies, budgets, agencies, digital marketing, CRM, product launches and major events.
• Experience working with an automotive distributor, importer or premium automotive brand, preferably with international brand principals.
• Fluent English (written and spoken); Arabic preferred.